OAAA Adds New Industry Leaders to Board of Directors

WASHINGTON, May 11, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA) today announced the appointment of three new members to its Board of Directors, further strengthening the organization’s leadership as the out of home (OOH) industry continues to evolve.

The newly appointed board members include:

• Burr Smith, Chairman of the Board, President and CEO, Broadsign
• Matthew Kearney, CEO, InSite Street Media / COA Group
• Pete Scantland, Founder and CEO, Orange Barrel Media
  
  

“OAAA’s Board brings together some of the most forward-thinking leaders across the OOH ecosystem,” said OAAA President and CEO, Anna Bager. “We are excited to welcome this accomplished group of executives, whose expertise spans digital innovation, place-based media, and large-scale outdoor operations. Their perspectives will be instrumental as we continue to drive growth, innovation, and measurable impact for the industry.”

The new board members reflect a wide range of leadership across the OOH industry—from global ad tech and infrastructure to independent operators and large-scale media businesses. Together, they bring a balance of innovation, operational expertise, and market perspective that will help guide OAAA’s priorities as the industry continues to grow and modernize.

The appointments were announced and ratified during OAAA’s Board Meeting at the 2026 OOH Media Conference in Dallas, Texas, the industry’s premier gathering of brand marketers, media companies, and agencies exploring the trends, technologies, and strategies shaping the future of out of home.

They join a Board of Directors that brings leaders from across the out of home industry together, reflecting the range of companies shaping the medium today, including:

Executive Committee:

• Scott Wells, President & CEO, Clear Channel Outdoor Holdings; OAAA Chair
• Anna Bager, President & CEO, OAAA
• Nick Brien, CEO, OUTFRONT Media
• Steve McNeely, Executive Chairman, Trailhead Media
• Chris Grosso, CEO, Intersection
• Scott LaFoy, CEO, Link Media Outdoor
• Esther Raphael, CMO, Intersection
• Jean-Luc Decaux, Co-CEO, JCDecaux North America
• Bill Reagan, Chairman, Reagan Outdoor Advertising
• Kevin Jones, CEO, Adams Outdoor Advertising
• Sean Reilly, CEO, Lamar Advertising Company
  
  

Board Members:

• John Barrett, Partner, Barrett Outdoor Communications
• Paul Cook, President, Wolverine Sign Works
• Dawn Del Mastro-Chruma, CEO, Del Mastro Outdoor
• Vaibhav Gupta, President & COO, Branded Cities
• Drew Katz, CEO, Interstate Outdoor Advertising
• Regis Maher, President & Co-Founder, do it outdoors
• Sean McCaffrey, Senior Advisor, GSTV
• Patrick McLaughlin, Senior VP & General Manager, DDI Media
• Mike Norton, President, Norton Outdoor Advertising
• Kelly Peppers, CEO, Colossal Media
• Richard Peterson, President, Porter Advertising
• Michael Provenzano, CEO & Co-Founder, Vistar Media
• Rod Rackley, CEO/President, Circle Graphics
• Steve Richards, President, Mile High Outdoor Advertising
• Evan Richheimer, Co-Founder & Chief Executive Officer, New Tradition Media
• Dewey Reagan, President & General Manager, Reagan Outdoor Advertising
• Pudge Roberts, President, Coastal Outdoor Advertising
• Chad Silver, CEO, Vector Media
• Diana Stevenson, President, Grace Outdoor Advertising
• Nathan Young, President, YESCO Outdoor Media
• Mike Zukin_, CFO, VP, Secretary, Meadow Outdoor
  
  

About the Out of Home Advertising Association of America (OAAA)
The Out of Home Advertising Association of America (OAAA) is the national trade association representing the out of home (OOH) advertising industry. OAAA’s mission is to protect, promote, and advance the medium through government affairs and advocacy, industry research and market intelligence, brand and agency engagement, and industry leadership and convening. OAAA works to ensure OOH’s essential role in the modern media mix by advancing standards, aligning the industry around shared priorities, and shaping the future of OOH. Founded in 1891, OAAA serves more than 850 member companies, including media owners, advertisers, agencies, ad tech providers, and suppliers. The association is headquartered in Washington, D.C., with offices in New York City. For more information, visit oaaa.org.

Media Contact:
Cassady Nordeen
Cassady@purposenorthamerica.com

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