Livingston County Introduces Opioid Awareness & Education PSA Campaign

Multimedia campaign addresses the dangers of recreational drug use, stigma issues, and also features real stories of help and recovery.

GENESEO, NY, UNITED STATES, October 2, 2025 /EINPresswire.com/ -- Livingston County, home to the Genesee River Valley in New York State with 17 municipalities, has launched an Opioid Awareness & Education PSA Campaign in partnership with Trellis Marketing, Inc. and New York State Association of Counties (NYSAC).

Recognizing the adverse impact opioids have had on many Livingston County residents, the county’s public health department sought to take advantage of a multi-media PSA campaign that delivers compelling messaging to educate residents on the dangers of opioid use and provide resources on how to seek help.

“Livingston County is proud to partner with Trellis on this important program,” says Jennifer Rodriguez, Livingston Public Health Director. “Our goal is that this year-long campaign will educate people about the disease of opioid use disorder, inform them of the dangers of recreational drug use, reduce stigma, and ultimately inspire more residents to be connected to the supports they need.”

The Opioid Awareness & Education Program had its beginnings in 2018 when members of the New York State Coroners Association were distraught at the volume of deaths resulting from opioid overdoses and felt compelled to “do something.” They reached out to the New York State Association of Counties (NYSAC) and Trellis Marketing, who was engaged early in the conversation and crafted award-winning creative and a cost-effective media plan that delivered this vital messaging throughout New York State.

Today the challenge remains but with an additional focus on those affected by the ease and accessibility of opioids. The demographic of individuals who are being lost due to overdoses has changed drastically since 2018, due to an increase in older residents (in their 50s and 60s) usage of recreational drugs, likely cut with illicit fentanyl.

“Our counties continue to confront the effects of Substance Use Disorder in our communities every day,” explained Steve Acquario, Executive Director of NYSAC. “We appreciate Livingston County’s leadership on the fighting of the opioid crisis and we are pleased to endorse this important PSA campaign, as it addresses every NYS county's most urgent issue by highlighting the dangers associated with opioid use, reducing stigma and inspiring others to seek help with real stories of recovery.”

For more information on Livingston County’s Opioid Awareness & Education PSA Campaign please visit LivingstonHope.org. Counties across the United States interested in participating in this important initiative can visit www.trellismarketing.com/compellingPSA/

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About Livingston County
Founded in 1821, Livingston County, N.Y., is home to more than 61,000 residents in 17 towns located across 631 square miles of the Finger Lakes region.

About Trellis Marketing
Trellis Marketing, Inc., established in 2006, is a women-owned MWBE award-winning advertising agency and video production company specializing in advertising campaigns, media placement, digital and online presence, creative content, visuals, and graphic design.

Trellis’ leadership on the See the Signs, Save a Life campaign was celebrated at the 2018 Capital Region MARCOM Awards, highlighting its significance and success in community health initiatives. The recognition not only honored the creative and impactful work of the Trellis Marketing team but also underscored the continuous effort needed to educate the public on this critical issue. Trellis is known for its ability to quickly and affordably create customized Public Service Announcements and related collateral.

About NYSAC
The New York State Association of Counties (NYSAC) represents New York’s 62 counties, including the City of New York, before Federal, State and Local officials on matters germane to county governments. We educate, train and provide research on public policy to Federal, State and Local officials and to the membership on issues important to counties.

As the voice of county leaders throughout New York State, NYSAC communicates the needs and recommendations of our county officials to State lawmakers. Local government is at the heart of New York State, and NYSAC is proud to represent the counties and their elected and appointed officials throughout New York.

NYSAC’s success comes from our ability to unify all counties, regardless of size, region, or political ideology, around the shared interests of a diverse state. Our collaborative approach empowers county officials to advocate for their needs, network, and learn from each other.

Jennifer Rodriguez
Livingston County NY
+1 585-243-7270
JenniferRodriguez@LivingstonCountyNY.gov
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Livingston County Anti-Stigma Video - C

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