Kaitoi launches AI-built Motion Studio for motion graphics

Kaitoi Labs has released Motion Studio, a new motion-graphics tool inside Kaitoi Studio that turns text prompts into animated logos, promos and social clips. The company says the product was built on its own platform and is now available with free credits for new users.

Why it matters: - Motion Studio pushes motion graphics into a prompt-based workflow, cutting out some of the back-and-forth that usually slows ad production. - The release shows Kaitoi using its own platform to build the kind of tool its customers are meant to create. - The product is aimed at brands, agencies and media teams that need faster animation workflows without specialist software for every edit.

What happened: - Kaitoi Labs released Motion Studio this week inside Kaitoi Studio. - The tool lets users create motion graphics by describing what they want and then refining the result in chat. - Users can start from a prompt, choose one of 22 templates or begin from scratch. - Motion Studio can be used for animated logos, product promos, social clips and data stories. - The tool is available now in Kaitoi Studio.

The details: - Users can bring in their own images, video, sound, text, SVGs, fonts and Lottie animations. - Users can ask for edits in plain language, including changes like making a title bigger, moving an image in from the left or fading out with music. - The canvas and timeline stay open for manual adjustments. - Penny, Kaitoi’s built-in assistant, can create and edit animations. - Connected agents such as ChatGPT or Claude can also drive Motion Studio through MCP, the open standard for connecting AI assistants to outside tools. - Kaitoi publishes Motion Studio as a Station, a simple app with its own link. - Anyone with a free Kaitoi account can open and try Motion Studio with everything already set up. - New accounts start with free credits and pay as they go, with no subscription. - Studio costs $199 per seat per month.

Between the lines: - Kaitoi is positioning Motion Studio as proof that its platform can generate its own internal tools, not just host third-party workflows. - The company is also betting that creative teams will want AI-assisted motion design that can be controlled by either a human editor or another AI agent. - The launch fits Kaitoi’s broader pitch: build custom ad workflows step by step, then publish them as shareable Stations. - Co-founder Jacobo Barreiro called Motion Studio proof of what Kaitoi is building and said an agency or broadcaster could use the same approach to make a brand-specific motion graphics tool.

What's next: - Kaitoi is inviting users to try Motion Studio now in Kaitoi Studio. - The company says creative teams can use the same platform to build their own tools and workflows. - Future adoption will likely depend on whether agencies and broadcasters treat Motion Studio as a production shortcut or as a template for custom internal apps.

The bottom line: - Kaitoi is turning its AI ad platform into its own case study: a motion-graphics studio built with the same system it sells. The product targets a common bottleneck in advertising and media, where fast animation work often needs specialist tools and extra labor.