Future Snoops unveils FW 28/29 color forecast and AI color tool

Future Snoops has released its Fall/Winter 28/29 Must-Have Colors and launched FS Color AI, a new tool that lets brands query color ideas and preview them on product before sampling. The company is also offering seven days of free access to non-subscribers as it pushes color strategy deeper into the design workflow.

Why it matters: - Future Snoops is tying color forecasting to product development, not just inspiration. - FS Color AI is designed to cut guesswork before sampling by showing how colors behave across fabrics, finishes and categories. - The launch reflects a broader shift toward using AI for faster creative decisions while keeping final judgment with human teams.

What happened: - Future Snoops unveiled its Fall/Winter 28/29 Must-Have Colors and launched FS Color AI. - Joanne Thomas, director of color, and Hallie Spradlin, director of visionary, presented the FW 28/29 forecast. - The forecast introduces three of the season’s five Color Shifts: Blocked Brights, Pink Standard and Marinated Midtones. - Future Snoops opened seven days of complimentary access to FS Color AI for non-subscribers.

The details: - The three Color Shifts are led by Anchor Colors Cornflower, Rosehip and Pickled Fennel. - Future Snoops says the common thread across the forecast is that color with judgment, care and time is gaining value as parts of the creative process speed up. - Joanne Thomas said FW 28/29 is the season color “stops being decoration and starts performing.” - Thomas said brands are treating color as a strategic tool that carries meaning, builds loyalty and signals values. - Blocked Brights focuses on bold color combinations with hard, deliberate edges through patchwork, tartan and Fair Isle knit. - Cornflower is a dusty powdered blue meant for consumers who want color without exposure. - Cornflower lifts denim, knitwear and tailoring, and also moves into bedding, beauty and accessories. - Pink Standard positions pink as a neutral rather than a statement. - Rosehip is a cosmetic pink deeper than blush and quieter than raspberry. - Rosehip works across tailoring, knitwear, interiors and beauty. - Marinated Midtones is rooted in slow craft, the power of the physical archive and a rejection of scale. - Future Snoops cites consumer data showing 72% of consumers now pay more attention to where products come from and 71% prefer products made close to home. - Pickled Fennel is a mellow midtone yellow between chartreuse and khaki. - Pickled Fennel can work as both an acidic accent and a grounded neutral across apparel, home, beauty and accessories. - Each Color Shift includes Directional, Essential and Commercial combinations for early adopters, core ranges and broad-appeal products. - FS Color AI brings every color, palette and insight from the Future Snoops color team into one place. - Users can ask any color question and get named colors in their preferred color system, grounded in FS forecasts. - The Creator Tools let users build palettes from the FS color map and export them to Adobe .ASE. - The platform also lets users extract colors from images, recolor garments and prints, and render CAD sketches in a chosen color through one Creator Tools chat. - Future Snoops says the goal is to reduce uncertainty before a single swatch is ordered. - The full FW 28/29 Must-Have Color presentation is available to stream on demand. Watch the presentation

Between the lines: - Future Snoops is positioning AI as an assistant to creative teams, not a replacement for them. - Itay Arad, co-founder of Future Snoops, said AI should open doors and not make the decisions behind them. - Arad said the system is meant to move teams in seconds where they used to spend hours. - The company is pairing trend forecasting with workflow tools, which could make color strategy more actionable for brands.

What's next: - Non-subscribers can test FS Color AI for seven days. - Trial users can explore the two remaining FW 28/29 Color Shifts and Anchor Colors. - Trial users can also test FS Color AI on their own designs, prints and color ranges. - Future Snoops subscribers already have access to FS Color AI. - More access details are available through the company’s trial page. Request trial access

The bottom line: - Future Snoops is turning color forecasting into an interactive AI workflow, giving brands a faster way to move from trend insight to product-ready color decisions.