Disiva takes GIANT SIGNALS to Times Square screens

Disiva will present GIANT SIGNALS on the LED screens at 5 Times Square in New York from Sept. 25-27, 2026, showcasing 44 international artistic practices in a public-facing format. The project uses Times Square’s scale to test how contemporary art can reach broader audiences outside traditional venues.

Why it matters: - GIANT SIGNALS turns one of the world’s busiest advertising corridors into a temporary contemporary art platform. - The project puts digital art, moving image, artificial intelligence and expanded media in front of a global public audience in Times Square. - Disiva is using the exhibition to test how communication infrastructure can function as cultural space, not just commercial display.

What happened: - Disiva will present GIANT SIGNALS on the monumental LED screens of 5 Times Square in New York City from Sept. 25-27, 2026. - The exhibition will run daily from 6:30 to 6:50 p.m. local time. - The program brings together 44 international artistic practices. - The exhibition is organized by Disiva | Art Innovation Srl.

The details: - The lineup includes practices across digital art, moving image, artificial intelligence, generative systems, photography, architecture and expanded media. - The project includes 30 practices selected by an international Curatorial Committee, 10 selected through Social Engagement and four artists invited directly by Disiva. - The Curatorial Committee evaluated artistic research, conceptual and visual quality, innovation, coherence of practice and fit with the urban digital screen. - Participants have exhibited or worked with institutions including MoMA, the Venice Biennale, Tate Modern, Centre Pompidou, ZKM, Ars Electronica, the Louvre Museum, Whitechapel Gallery, Manifesta and the Victoria and Albert Museum. - The roster includes Brendan Dawes, Daan Roosegaarde, CompMonks, Matthew Attard, Memo Akten & Katie Hofstadter, Grzegorz Stefański, Hamill Industries and Beatrice Pediconi. - The 30 committee-selected practices include Analogmirage, Andreas Lutz, Beatrice Pediconi, Brendan Dawes, Carlos Navarro, Clemens Maurer, CompMonks, Daan Roosegaarde, Dajana Krueger, Debora Hirsch, Frederik De Wilde, Grzegorz Stefański, Haley Tippmann, Hamill Industries, Jake Elwes, Jess Tucker, Karen Shiozawa, Kelsey Paschich, Kosuke Ajiro, Laura Rautjoki, Louis-Paul Caron, Luke Penry, Matteo Basilé, Matthew Attard, Memo Akten & Katie Hofstadter, O Future, Ryan Koopmans & Alice Wexell, Sıla Şehrazat Yücel, Sophie Cunningham and Studio Above&Below. - The Social Engagement selection includes Alireza Moravej, Blackwblonde & Mr_Jones, Darya Dovbenko, David Preissel, Fatbeard, Hiddengemplay, JU, Max Hudson, Mirko Yoshikata and Pilyeon. - The invited artists are Angela Nikolau, Ariadna Canaan, Susi Sie and Abraham Yael. - The Curatorial Committee includes Auronda Scalera and Dr. Alfredo Cramerotti, Massimiliano Lorenzelli, Dante Yun, Kate Vass, Myriam Achard, Gonzalo Herrero Delicado, Maria Paola Borgarino and Marco Pittarello. - CreAtIva AI ART BOOK is partnering with GIANT SIGNALS and will present the participating artists through articles, interviews and digital artworks focused on generative AI. - Selected artists will also appear in a dedicated editorial section of Prompt Magazine 19, scheduled for December 2026. - The full press release is available here.

Between the lines: - The show is designed for Times Square’s architectural scale, which makes the screen itself part of the artwork’s context. - The project extends Disiva’s research into exhibition formats beyond museums and galleries. - Pairing a public screen takeover with editorial placements suggests a strategy that blends physical visibility with longer-form digital and print reach.

What’s next: - GIANT SIGNALS will open Sept. 25 and continue through Sept. 27, 2026. - The daily screening window remains fixed at 20 minutes each evening. - CreAtIva AI ART BOOK and Prompt Magazine 19 will continue the project’s editorial footprint after the Times Square presentation.

The bottom line: - Disiva is using Times Square to frame contemporary digital art as a public event, not just a gallery experience.