EROS Universe launches four-city AI creator audition in India

EROS Universe is recruiting AI-native writers and directors through a four-city audition that starts in Mumbai on Aug. 7 and moves to Hyderabad, Bengaluru and Chennai. The initiative pairs a filmmaking challenge with hiring for 15 AI writers and 20 to 25 AI directors as the company pushes deeper into AI-powered storytelling.

Why it matters: - EROS Universe is using a live talent search to build an AI-first creative workforce for film and storytelling. - The program ties hiring directly to hands-on AI filmmaking, which could speed up recruitment for roles in emerging generative media workflows. - Registrations are open at a ₹99 participation fee, making the competition accessible to individual creators across four major Indian cities.

What happened: - EROS Universe announced India’s Biggest AI Creator Audition, a nationwide talent discovery initiative for AI-native writers and directors. - The four-city program will take place in Mumbai, Hyderabad, Bengaluru and Chennai. - The first audition begins in Mumbai on August 7, followed by Hyderabad on August 16, Bengaluru on September 6 and Chennai on September 12. - EROS Universe is looking to hire 15 AI Writers and 20 to 25 AI Directors through the initiative. - Top participants may also receive project-based engagements, retainer contracts and final interview opportunities.

The details: - Participants will have six hours to create a 90- to 120-second AI-generated microfilm. - The story theme and genre will be revealed only when the competition starts. - Entries must use end-to-end AI-generated visuals and audio. - Submissions cannot use real-life characters or copyrighted material. - Participation is open to individuals only. - Judging will focus on storytelling, creativity, visual quality, cinematic execution, AI prompting workflows, editing and pacing. - EROS Universe will provide AI tool credits to participants. - Shortlisted films will be screened before the jury announces winners.

Between the lines: - EROS Universe is treating the audition as both a hiring funnel and a test of how well creators can work inside generative AI constraints. - The format favors speed, prompting skill and editorial judgment, not just traditional writing or directing experience. - Ridhima Lulla, co-founder and co-president of Eros Innovation, said the company sees AI-native entertainment as the basis for a new creative economy. - Eros Innovation says it is building sovereign AI infrastructure and cultural intelligence systems across education, healthcare, media, tourism and other sectors. - The company says its Eros Large Cultural Model family was developed with IIT Madras and is built on a proprietary corpus of about 1.5 trillion rights-cleared, ethically sourced cultural tokens. - Eros Innovation says the corpus spans more than 11,000 films and 100,000 characters and was independently valued at US$1.7 billion by OxValue.AI.

What's next: - EROS Universe will move the audition from city to city through Sept. 12. - Winners and standout participants could move into interviews, contracts or project work after the screenings. - Eros Innovation says the broader platform will continue expanding AI products and sovereign AI solutions across its portfolio.

The bottom line: - EROS Universe is turning creator recruitment into a competitive AI film challenge, signaling how fast Indian entertainment companies are trying to professionalize generative storytelling.