Big Rock Creative offers 10 free BurnerSphere memberships tied to HBO docuseries launch

Big Rock Creative is celebrating HBO’s new four-part docuseries The Man Will Burn by giving away 10 free annual BurnerSphere memberships on July 9. The offer spotlights the XR platform’s year-round virtual Burning Man experience, accessible on Mac, PC and VR headsets.

Why it matters: - BurnerSphere turns Burning Man-style participation into a year-round digital experience that is accessible without an expensive VR headset. - The giveaway ties the platform to the wider visibility of HBO’s documentary and may bring new users into the community. - BurnerSphere is positioned as a way for people to do more than watch the Burning Man story unfold. Users can join a live virtual version of Black Rock City.

What happened: - Big Rock Creative is giving away 10 free annual BurnerSphere memberships on July 9 to mark the premiere of The Man Will Burn. - The promotion goes to the first 10 people who register. - The offer is being framed around HBO’s four-part docuseries on Burning Man, which featured BurnerSphere prominently in its first two episodes. - The docuseries premiered at this year’s Tribeca Film Festival.

The details: - Big Rock Creative developed BurnerSphere in 2020 in response to the COVID-19 pandemic. - BurnerSphere lets users experience the self-expression, art and community of Black Rock City from anywhere, at any time. - The platform works on a standard Mac or PC. - Users with VR headsets can access a fully immersive, 3D room-scale experience. - Community members can enter a 24/7 interactive Black Rock City with live DJ sets, glowing video portals, 360° art installations and spatial voice chat. - The creator toolkit allows users to build and contribute virtual worlds without technical or coding experience. - BurnerSphere was developed by award-winning XR studio Big Rock Creative in collaboration with the Burning Man Project. - The platform has won the Producer’s Guild Innovation Award. - BurnerSphere also won “Experience of the Year” at the Academy of Immersive Arts and Sciences Poly Awards. - The company said the platform is widely considered an award-winning XR experience in the industry. - To register, users can visit BurnerSphere.com. - BurnerSphere also has an Instagram account at @burnersphere.

Between the lines: - The release frames the docuseries as a visibility engine for BurnerSphere, using the HBO spotlight to funnel viewers into the platform. - The messaging also draws a distinction between watching Burning Man content and participating in a persistent virtual community. - The launch timing suggests Big Rock Creative wants to convert documentary interest into immediate sign-ups.

What's next: - The 10 free memberships are expected to go quickly once registration opens on July 9. - BurnerSphere is likely to keep leaning on documentary attention and awards recognition as it grows its user base. - The platform will continue offering year-round access to its evolving virtual Black Rock City experience.