CRAFTSMAN+ and DT launch mobile creative partnership

CRAFTSMAN+ and DT announced a strategic partnership on June 17, 2026, to help brands build more immersive, AI-enabled advertising experiences across mobile. The deal pairs DT’s in-app reach with CRAFTSMAN+’s creative tools as advertisers push for faster, more relevant campaigns in premium app environments. Why it matters: - Brands are under pressure to produce mobile ads that feel native, interactive and relevant inside premium app environments. - The partnership is aimed at helping advertisers move faster from creative insight to execution, which matters as top-performing campaigns increasingly refresh weekly. - The companies want to make mobile creative more responsive to real-time engagement and performance signals. What happened: - CRAFTSMAN+ and DT announced a strategic partnership on June 17, 2026. - The companies said the collaboration will focus on immersive, AI-enabled advertising experiences for mobile. - DT and CRAFTSMAN+ said the goal is to help brands show up smarter, faster and better on mobile. The details: - DT brings direct in-app and on-device integrations across more than 82,000 apps and over 1 billion devices worldwide. - CRAFTSMAN+ brings AI-powered creative capabilities and performance intelligence for ad production. - The partnership is designed to support faster creative iteration, localization and mobile-specific formats for premium app environments. - DT iQ optimization capabilities are part of the workflow, giving brands a faster way to adapt creative based on engagement and performance signals. - The companies said the combination should help advertisers create high-performing creative designed specifically for mobile, rather than adapting assets built for other channels. - CRAFTSMAN+ is a leading AI creative intelligence platform for high-performing ads. - CRAFTSMAN+ was founded in 2018 and is headquartered in New York. - DT, formerly Digital Turbine, is a mobile growth solutions company listed on NASDAQ as APPS. - DT says its technology is live on more than 1 billion devices and embedded across 80K+ apps. - DT says its platform reaches over 1 billion users each month. - More information is available at craftsmanplus.com and digitalturbine.com . Between the lines: - The partnership reflects a broader shift toward creative built for premium in-app inventory, where attention can be higher than in standard feed or mobile web placements. - The deal also signals growing demand for AI-assisted production that can keep pace with faster campaign cycles and localization needs. - DT’s distribution scale plus CRAFTSMAN+’s creative tooling gives the alliance a chance to compete on both reach and creative performance. What’s next: - The companies said they will keep building tools that help brands iterate creative faster across immersive mobile formats. - Brands should expect more emphasis on AI-assisted asset generation, localization and performance-based optimization. - DT and CRAFTSMAN+ said they plan to stay ahead of where consumer attention is shifting across mobile.